Beauty Interview with a Cancer: Danielle Houston of BY DANILEA

Interview with a Cancer: Danielle Houston of BY DANILEA

March 29, 2017

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Danielle Houston, owner of By Danilea — Danielle Houston, owner of LIPS By DANILEA

Danielle Houston is one to watch in the Canadian beauty scene! This entrepreneur creates colourful, cruelty-free products with antioxidants like Vitamin E. Instead of using parabens and fragrances, she uses natural sweet smelling vanillin extract.

What do you do?

I’m the owner and creative director of a Canadian makeup brand, BY DANILEA. This brand is made up of two lines, LIPS and STAGE. LIPS is a lip line for the everyday #unapologeticallybold beauty and STAGE is a service backed makeup line specializing in customized makeup kits for performance teams. As the sole owner of this company, I wear many hats, and love the variety that this provides in my day to day. Through every task I do, however, I live by the mantra better an oops than a what if?

What drives you?

I think it would be difficult to pinpoint one singular driver of my work. Every day is different, and I find myself motivated by various people, energies, and goals. But I think my dreams are my biggest motivator. I envision a brand that empowers men and woman, alike, to step out of their comfort zone, to trust their intuition and to take risks. I envision a life that I have designed for myself and at its core makes me happy. And I also envision a brand that generates work opportunities for other creatives, I believe in building your local economy and dreaming bigger than just yourself.

How would you describe your personal style in three words?

Recycled. Neutral. Edgy.

Do you read your horoscope? (how often) and who is your favourite astrologer?

Yes! I wouldn’t say it’s a daily ritual but as often as I can find the opportunity to slow down, sit and read it, I will. Up until recently, I was a horoscope.com type of gal, but now that I have been introduced to the world of modern astrologers, there’s no going back! I really enjoy reading daily horoscopes, because sometimes I find I can’t think much more outside of that specific day. So daily horoscopes, are super relatable for me. I love feeling the ah-ha moment, when life and horoscope connect. Right now, I am following Annabel Gat of Broadly for my most up to date daily scope.

What positive aspects do you like about your sign?

I love that being a Cancer has given me the imagination that has allowed me to follow the path I have and that every dream never seems too big or unattainable. I also really appreciate the relationships I have kept through my loyalty to my friendships, I have never had a problem with keeping in touch, which I am very grateful for.

What negative aspects do you dislike about your sign?

I dislike how my emotions get in the way of decisions, criticism, and stress. I also struggle with self-doubt and fear, which drive me crazy because I know that’s all it is. I have chosen to not let this direct but rather fuel me to the things that are scary because you can be sure they will be the most rewarding.

Danielle selected lipstick and liquid lip colours from her collection for each sign. We want to know, does your personal style line up with your sign*? If you fall in love with any of them Use promo code STARCROSSED at LIPS by DANILEA for free shipping!

Ask yourself, Aries, how many red lipsticks do you have? If you’re under five, you need to add BAD BLOOD by LIPS to your collection. This deep crimson liquid lipstick hydrates your lips while maintaining vibrant colour.

Earth sign Taurus is all about that luxe life. The perfect combo and essence of your sign is FIRST MOVE, a metallic mauve taupe that sets itself apart from the crowd, just like you girl!

Hey Gemini, you don’t want to let your lipstick get in the way of what you’ve got to say. That’s why DRIVEN by LIPS is perfect for you. This sheer shade of millennial pink suits everyone.

Cancer, everyone thinks you’re oh-so-sweet. No one would ever guess you’re wearing a cheeky pink lipstick named TOPLESS. This pigmented pink/beige mix is equal parts tough and sweet.

LEO! We know you scrolled right past everything to get to your sign (~~just kidding everyone does that, I’m just a jealous lil’ crab after all~~). While you may not be surprised that you’re a vivacious orangey red, you’re probably pleased. MISTAKEN by LIPS is fiery like you, and we love you for it!

Vergie Virg. You’re a perfectionist, we get it. WORTH by LIPS is a medium brown nude with mauve undertones that we think you’ll find acceptable.

We have a hunch that pink is one of your favourite colours, Libra. SISSY by LIPS will sate your desires for the next lipstick to integrate into your rose-coloured world.

Scorpio, PURPOSE is an apt name for such a secretive sign. We might not know what you’ve got going on in your head, but when you paint your lips with this deep burgundy/merlot we might have an idea. Maybe. Amp up your sensual factor with vibrant red lip crystals!

Sagittarius are one of the most open-minded signs. That’s why we hope that the idea of a hot purple/grape lipstick – GOAL DIGGER – is something that you need in your life. As in yesterday.

It’s well known that Capricorns are the bosses of the zodiac, and they should wear lip-colour that enforces that status! BOSS by LIPS is a walnut brown liquid lipstick that is vibrant, hydrating and long lasting so you can take care of business.

Forward thinking Aquarius is always ahead of the trends. Stand out with STAND OUT, a perfect mix of beige, mauve and grey. This might make people think you’re even more aloof! Who needs em?

Dreamer Pisces likes to shake things up stylistically, take the all-powerful style chameleon and Pisces Riri as an example. Do you think she’d shy away from a bright pink lip? Hell no! The deep fuschia SOMEBUNNY will release your inner badgal, promise.

*Speaking from experience, many people don’t agree with the selection for their astrological sign, but these colours are too fun not to share! I personally get way too excited and disappointed over astrology galleries. Pro tip, have you calculated your ascendant (outward self) and moon sign (inner self) yet? Let me google that for you. Now you have THREE Lipsticks to choose from.